Link Wheels: What Are They And Are They Still Effective

I see a lot of people in forums talking about link wheels.  Some people say they are good, others say they are not, and others are really confused as to what they are and how they should be used. I will explain everything you need to know about a link wheel.  When you finish this article, you will love link wheels even if you hate them right now.

A link wheel is very simple to understand.  You link sites to your main site.  Some of those sites also link to each other, but your site never links to them and generally no two sites link directly to each other.  This is a single tier link wheel.  If you then link sites to the first set of sites that are linking to you, you have a two tier link wheel.  These second tier sites can link to each other if you like, just remember that part of the trust will be passed to whatever a link is linking to.

Most developers use web 2.0 sites and article directories to build a link wheel.  Some of the best web 2.0 sites to use are,,, and other high trusted sites.  Some of the best article directories are,,, and other top article directories.

What to do with the link wheel

I think this is where many people get confused.  They understand the basic concept, but don’t know where to apply it.  I was the same way when I first came into contact with the link wheel strategy.  The link wheel is designed to build authority around your site.  First, you should use sites that have high trust rank to build your link wheel.  This is because these sites have the ability to rank for keywords easier than most sites.

If you target your keywords on the first tier of the link wheel and then point all of those sites to your site, you are effectively surrounding yourself with that keyword.  Search engines see this and follow it, believing your page is about what all of these pages that are pointing into it are about.  Additionally, by placing your keywords as the anchor text for the link, the websites further believes that your page is about whatever keywords you have targeted.  When the search engine gets to your page and sees that your page is indeed about the topic of your keywords, it indexes with your keywords.  Then, if the first tier sites also have high trusted sites linking to the pages that are linking to you and those pages are about your keyword, more trust is passed to the pages linking to your page and then, subsequently, passed to you.

A basic concept we have to understand is, high trusted links carry more weight than lower trusted links, especially when the linking pages are themselves trusted for the keywords you are targeting.  What this means is less links are needed if high trust sites link to your site and then high trust rank sites link to the sites linking to you.  Some people feel that it is not necessary to link some of the first tier sites to each other, or for that matter, second tier sites to each other.  I do not know if it is necessary.  I have seen people doing well with both, including myself.

The final step is to link some sites to the second tier; creating a third tier.  Many people like to blast the second tier sites with many links from lower trusted sites, but I believe you can follow the same process as you have with the first two tiers and link to the second tier with other high page rank sites.  The key is to put up good content on all of the sites.  If you like to spin articles, make sure they are still good after you spin them.

If you only build one tier and do not link anything to that tier, the results will not be as good as building a second tier and linking to the first tier.  The same is true if you do not build the third tier and link to the second tier.

Link wheels are good for your business.  They are a form of advertising.  They allow you to associate your brand, and specifically, your optimized page, with high trust sites.


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